Advertising on Outreach Radio
Advertise with Your Truly Local Radio Station
Discuss advertising with our team today – 02380 09 08 06
Reach customers across Hampshire, the South Coast & the Isle of Wight through paid local radio advertising, sponsorship, partnership, outside broadcasts & event compèring, with Outreach Radio.
Why advertise with Outreach Radio?
As a regional commercial and community broadcaster, Outreach Radio offers competitive advertising and sponsorship rates for local businesses of all sizes looking to promote their brand and services across the region.
Radio keeps your business in listeners’ minds, while our local programming and community connections help you reach people in the areas you want to target.
What makes Outreach Radio different?
- Local audience connection: Local programmes, presenters and community involvement building trusted relationships with our listeners who support local businesses.
- Multi-station reach: Five unique radio stations, giving advertisers the flexibility to target specific audiences or maximise reach across the network.
- Sub-regional targeting: The only radio station broadcasting across the region with the ability to split coverage, allowing advertisers to reach the entire region or target specific sub-regions.
- Flexible campaigns: Advertising, sponsorship, partnership, outside broadcasts & event compèring.
- Studio locations: Operates from two studios based in Chandler’s Ford & West End, Southampton.
- Multiple listening platforms: FM, AM, DAB+, online, smart speakers & Outreach player.
- Coverage area: Serving a combined coverage area of approximately 2 million people.
Ways to promote your business
| On-air advertising Promote your business, products or services through radio advertisements & website banner placement. |
| Programme and day-part sponsorship Associate your business with programmes or time slots, keeping your brand front of listeners mind. |
| Partnership Partner on a bespoke, long-term collaboration combining on-air advertisement & promotional activities. |
| Event compèring Book Outreach Radio to host events and introduce speakers & activities (e.g. Christmas light switch-ons). |
| Outside Broadcast (Not a DJ service) Bring Outreach Radio to your event for live presenter interaction, music and a radio presence. |
We’ll help create your radio advert
Outreach Radio can script and professionally record your radio advertisement, with your approval at each stage. Simply provide your key messages, and the team can help turn them into an advert that reflects your brand and includes a clear call to action. Your advert can be on-air within three working days.
Businesses we’ve worked with include:
| Hampshire & Isle of Wight Air Ambulance | BBC Gardeners’ World Spring Fair |
| The British Motor Show | Bridgestone & Kwik Fit |
| Draper Self Storage | Pizza Express |
| The 1865 |
Let’s talk about advertising
Whether you’re looking to promote your business, sponsor a programme or explore a wider campaign, contact our team to discuss the available paid options.
Contact our advertising team
Tel: 02380 09 08 06
Email: advertising@outreachradio.co.uk
Or use the enquiry form below.
Terms and Conditions
For full terms and conditions for advertising on Outreach Radio, please click here
* Outreach Radio is unable to registered with RAJAR, the official industry body for radio audience measurement.
We have been advised by RAJAR that due to our bespoke pan-Hampshire coverage area, (created through the use of overlapping the the newer SS-DAB (DAB+) networks), that does not match other commercial radio stations in our area, we would not qualify for joining, since we need to align with the TSA (Total Service Area) mapping of existing commercial radio stations.
The nearest commercial radio match only covers South Hampshire, some of Dorset and West Sussex, and does not include Basingstoke, Aldershot, Farnborough, (key Hampshire population areas), or Salisbury, (adjacent commuter route).
In order to ascertain an approximate listener figure, Outreach Radio conducts a detailed analysis of it’s online listenership, (counting UK IP addresses only, so as not to skew the figures based on foreign connections), from it’s open-source technology audio streaming servers – similar to that of online website logs and analytics. These figures provide us with a clear insight into both unique visitors and returning listeners across all online devices; PC’s laptops, mobile devices, and smart speakers.
RAJAR’s latest data release states that 24% of listening occurs online, whilst 44% occurs on DAB; a ratio of 1.6:1. Using this ratio, we are able to extrapolate to determine an approximate total listener count. We appreciate that this is a completely different approach to that used by RAJAR, but believe this has it’s merits, and is based on figures from our actual online listeners multiplied against a published ratio for online to DAB.